Pro pricing that works.
Up to 50% professional margin on the full line, with low minimums, no buy-in kits, and free shipping on qualifying orders.
Up to 50% margin
Boost curls, elevate your salon!
Formulated in the salon
Our standards are high because every curl deserves the best — crafted for salons, trusted by stylists.
Every formula was tested behind the chair at Maggie Rose Salon before it ever touched a shelf.
The partner program
Everything your backbar needs, and then some.
More than wholesale pricing — a true partnership built by someone who has stood where you stand.
Backbar liter sizes.
The full washday in salon-friendly liter formats — engineered for cost-per-service, not just shelf appeal.
Built for the chair
Free curl education.
pH Seal™ certification, technique classes, and texture consultations for your whole team.
Certification included
Retail that sells itself.
Shelf-ready displays, testers, and photography help clients know what to take home.
Merch kit included
A real human rep.
A dedicated pro concierge for reorders, launches, and troubleshooting.
Concierge support
We send clients to you.
Partner salons can be listed in our directory and featured across our community.
Salon directory
Jamila at Maggie Rose Salon
For over a decade, I owned a salon dedicated to textured hair. I saw the gaps — products that lacked the right balance of hydration, strength, and performance. So I formulated the line professionals can trust and clients can rely on.
JP
A Note From Our Founder →
Jamila PowellFounder — Naturally Drenched · Owner, Maggie Rose Salon
Partnered in three steps, stocked in days.
From application to your first backbar order — most salons are up and running within a week.
Apply in 2 minutes.
Share your salon name, license, and location. We review every application personally.
Onboard & certify.
Get your pro portal login, wholesale pricing, and a live pH Seal™ training session.
Stock & grow.
Order backbar and retail together, reorder quickly, and get featured in our salon directory.
The pro washday
One system. Every texture in your chair.
The four-step washday your clients already love — in formats built for service work and retail sell-through.
- ✓
pH Seal™ in every step — strands return to their sweet spot for lasting results.
- ✓
Liter backbar + retail sizes — one system for services and the take-home upsell.
- ✓
Clean, vegan, color-safe — gentle enough for weekly use.
From behind the chair
Stylists who made the switch.
★★★★★
Rebalance changed my curl services. Detangling time is basically cut in half, and clients feel the difference before they even see it.
t
Tiana R.Curl specialist — Atlanta, GA
★★★★★
The retail sells itself. Clients feel it during the service, and it walks out the door with them.
m
Marisol V.Salon owner — Miami, FL
★★★★★
The pH Seal certification leveled up my whole team. We finally talk about texture with science.
k
Keisha B.Educator & stylist — Houston, TX
Become a partner
Boost curls. Elevate your salon.
Apply in two minutes — we personally review every application and approve most within 48 hours. Licensed professionals and salons only.
No buy-in kitLow minimumsCancel anytime
Join the curl community.
15% off your first order, plus washday guidance worth opening.