About Our Founder...
Jamila Powell — mother, attorney and entrepreneur — has turned her passion for hair and self-care into a business. No stranger to beauty, Jamila is the owner of Maggie Rose Salon, which is one of the top texture salons in the country. Her natural hair journey began in college at the Pennsylvania State University, continued throughout Law School at George Washington University and culminated in her launching a salon for women to learn and love their texture. While running Maggie Rose, Jamila discovered which ingredients work best on all hair textures which led the creation of Naturally Drenched: a vegan and eco-conscious collection formulated with your curls in mind!
A lifestyle, Naturally.
Our mission is to affirm, inspire, and educate all individuals, regardless of hair texture, along with beauty professionals.

It starts with the stylists

We educate, start conversations & cultivate spaces authentic to the intersections of our existence.
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Then we formulate for efficiency

We create breakthrough formulas that are designed and tested thoroughly with only the best in ingredient selection.
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And do it all sustainably

Sustainability is at the core of our decisions. We want happy & healthy people on a happy & healthy planet.
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