Naturally Drenched X Credo Beauty
Credo Beauty’s ethos is to change the way people think about the products they are choosing to use for their beauty needs. They are creating a level of consciousness that has never existed in the beauty space with all natural beauty products. Credo Beauty carries more than 130 brands and it's been one of the most welcoming spaces for beauty lovers and entrepreneurs in the beauty industry. Their catalog consists of curated items that are eco-conscious while also proven to work. Some of the brands they carry are Jones Road, Tower 28, ilia Beauty, Osea.
Credo Beauty has also created a cozy destination brick and mortar concept, with organic beauty products, where people can find the most comprehensive collection of the most beautiful, safe, and effective beauty products in the world. Credo Beauty has stores located in San Francisco (Fillmore, Hayes Valley), Los Angeles (West 3rd), Chicago (West Loop, Bucktown), Boston (Newbury), New York (Upper East Side, Soho, Brooklyn), Plano (Legacy West).
They also value diversity and inclusiveness which is something that we swear by as well at Naturally Drenched. For Black History Month Credo celebrated by launching a set of 8 bestselling products from brands with Black founders for only $55 ($161 Value). The kit brings together the perfect self-care day. This kit features all clean products created by brilliant Black Women and can be purchased here.
The set includes:
- Beneath your mask (Founded by Dana Jackson)
- Common Heir (Co-founded by Angela Ubias)
- Eleven by Venus Williams (Founded by Venus Williams)
- Eu’genia Shea (Founded by Naa-Sakle Akuete)
- Klur (Founded by Lesley Thornton)
- Naturally Drenched (Founded by Jamila Powell)
- Nuele (Founded by Anne Cheatham and Dr. Christine Martey-Ochola)
- Unsun Cosmetics (Founded by Katonya Breaux)
Credo Beauty has been carrying Naturally Drenched since July 2021. We are so thrilled to be part of the Credo family. We both are betting on sustainability, ethics, and product transparency.
Naturally Drenched has always been up to creating a sustainable process of selling and producing their products, but there are some parts of the process that still are not as sustainable and eco-conscious as we would like.
SPOILER ALERT: This is coming to an end, our goal by the end of this year is to implement reusable packaging, as well as a refill system. So stay tuned, we are taking another big step in April : ).
We align with the promise of Credo Beauty to one day make all beauty clean. Not about trends but what works, and functionality.
As we hop right into April, we will be celebrating Earth Day on the 22nd. We look forward to highlighting sustainable practices and product transparency all month long.