About Our Founder...

Jamila Powell

Jamila Powell—mother, attorney and
entrepreneur—has turned her passion for hair and self-care into a business. No stranger to beauty, Jamila is the owner of Maggie Rose Salon—one of the top texture salons in the country. Her natural hair journey began in college at the Pennsylvania State University, continued throughout Law School at George Washington University and culminated in her launching a salon for women to learn and love their texture. While running Maggie
Rose, Jamila discovered which ingredients work best on all hair textures which led the creation of Naturally Drenched: a vegan and eco-conscious collection formulated with your curls in mind!

“ Our goal is to create a CURLCLUSIVE
environment where everyone can embrace and
love their texture."

Jamila Powell, Founder and owner

What we stand for...

Inclusivity is the cornerstone of
Naturally Drenched. Recognizing the lack of Black representation in the beauty space, we aim to work with underrepresented communities to ensure our voices are heard—and our curls are loved! It is our goal to encourage all to embrace,
love, and preserve their unique hair texture.

Why our products?

Good for you

We're cautious of our ingredient selection and use only the best.


Breakthrough formulas that are designed and tested thoroughly.

Earth Friendly

We use sustainable packaging that is good for the environment.