About Our Founder...
As a salon owner and a woman on her own curl journey, Jamila Powell—mother, attorney, and entrepreneur—has transformed her passion for hair and self-care into a thriving business. No stranger to beauty, Jamila is the visionary behind Maggie Rose Salon, one of the nation’s leading texture salons. Her natural hair journey began in college at Penn State, evolved through law school at George Washington University, and ultimately inspired her to create a sanctuary where women could embrace and celebrate their unique textures. Through Maggie Rose, Jamila worked closely with stylists and clients, uncovering the most effective, high-quality ingredients for all hair types. This hands-on expertise led to the birth of Naturally Drenched—a vegan, eco-conscious line crafted with love and precision, designed to nourish and elevate your curls.
A lifestyle, Naturally.
Our mission is to affirm, inspire, and educate all individuals, regardless of hair texture, along with beauty professionals.

It starts with the stylists
We educate, start conversations & cultivate spaces authentic to the intersections of our existence.
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Then we formulate for efficiency
We create breakthrough formulas that are designed and tested thoroughly with only the best in ingredient selection.
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And do it all sustainably
Sustainability is at the core of our decisions. We want happy & healthy people on a happy & healthy planet.
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